About Me

My name is Jonny Longden. I am currently Head of Digital Optimisation at Sky in the UK and lead a team of 13, skilled in conversion optimisation and digital analytics, and driving KPI improvement across Sky’s digital properties including Sky.com, Sky Sports, Sky News and all associated digital apps.

I have over 10 years’ experience in digital analytics and conversion optimisation and have helped numerous high-profile companies improve their results in these areas, including Nike, Nokia, Visa, Google, O2, Orange, MVideo.ru and many more

I write this blog to share my knowledge and experience with the wider community. In here you will find advice, opinion and thought on digital analytics & measurement, conversion optimisation, digital marketing, user experience, tools and their implementation and more. I would welcome any comments and thoughts in return.

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Disclaimer – this is a personal blog. The thoughts and views expressed here are mine alone and not those of my employer or anyone else who works there.